Emilio Iantorno has completed course requirements for HUMAN-CENTERED SERVICE DESIGN DESIGNING THE MOMENTS THAT MATTER Service Design is the craft of tying together human, digital, and physical interactions, over time, to create an experience that meets the needs of your customers. Delivering great service can be challenging, but you can use design thinking to understand people's needs, look holistically at the interactions you have with customers, and constantly iterate your way forward.